How to generate leads as a business coach

How to generate Leads as a Business Coach (No Ads)

Are you a business coach struggling to generate leads for your business? Do you often find it difficult to sell your courses and make sales?

One-third of businesses will fail within the first two years of their establishment .



Because they can’t get consistent leads. In the business world, the more leads you get, the more customers you have. So what happens when you don’t get leads? You don’t get customers. Simple!

As a business coach, you work with other entrepreneurs to grow their businesses. All entrepreneurs need someone like you to help them expand. But how would you help them, if they don’t know you?

As a coach, it is important for you to market and position yourself so you can help other entrepreneurs scale their businesses.

I know you must be thinking “Oh, marketing is so expensive, what do I do?”

It’s 2021, marketing has never been easier especially with inbound marketing. The great thing about inbound marketing is the fact you don’t have to spend money to generate leads; all you need is time and consistency.

So how do you generate leads as a business coach?

Let’s get right into it.

Leverage the power of Linkedin

As a business coach, your target audience is business owners, regardless of the industry.

The main social network for entrepreneurs is LinkedIn, this means your target audience is hanging out on Linkedin.

I’m sure talking about your services is not your problem, marketing is. Now you have LinkedIn, go for it! If you consistently use LinkedIn to your advantage, by networking and offering value, then you can scale your coaching business to any amount or size you want. Your content is your limit.

Don’t Sleep On Referrals

When we are looking for new clients, we often forget our old ones. This is a WRONG move!

Your old clients have worked with you, and they are already seeing results from your services. So you don’t have to convince them of anything. Instead of spending so much effort and time looking for new clients why not ask your older clients to refer you to some of their ‘entrepreneur’ friends.

Every business owner knows another business owner. So if you did such a wonderful job for your old clients, they would feel safe referring you to someone else.

But let’s say you’re just starting out and don’t have any old clients, how do you get referrals? Through family and friends.

Write Guest Blogs

Imagine you wanted to sell a pen, and you had two places to market the pen. The first place had 5 members, and the second place had 500 members, where would you sell the most pen? Yes, the second place.

That’s how guest blogging works.

It’s great to write for your blog, but when you write for other blogs that are larger than yours, it increases your organic reach by exposing your content to potential customers in your industry. Guest blogging is also a great way to generate traffic to your website which will turn into leads.

It also improves your website’s SEO by acquiring industry-relevant backlinks to your site. And guess what, it’s FREE to guest blog.

Don’t know what to write and how to write? We are here for you. Contact us to create the best guest blog for your business.

Create Value-packed Freebies as a Lead Magnet

Let’s be real, there are lots of business coaches out there. So how do you capture real, meaningful attention and show people you’re the right coach for them?

By creating lead magnets.

Lead magnets are incentives that allow you to easily collect contact information. You provide valuable content to a user, and in exchange, they give their name and email address.

Why do you need their name and email addresses? Email marketing! 

Email marketing helps to grow your business with its high Return on Investment (ROI). For every $1 you spend on emails marketing, you can expect an average of $42 (Digital Marketing Agency, 2019).

Apart from the marketing aspect, lead magnets also position you as an expert in your field and make your audience trust you because you’ve given them value upfront.

Don’t know how to get started with lead magnets? We can help. Contact us today and let’s help you create a lead magnet that would establish trust, generate leads and increase sales.


We have to come to the end of the article. I’m sure you’ve learned five ways to generate leads without paying for ads.

Will you try to implement these methods? If yes, please leave a comment and let me know how it goes.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.