Frequently Asked Questions
Penpalms is a content marketing agency founded in 2020 by Adeife Adeoye.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain customers.
Content writing is a part of content marketing that involves creating content to be used in blogs, web pages, and social media. Content marketing is all about using content to attract leads, increase traffic and sales. A content marketer provides the strategy and plans while a content writer uses the strategy and plan to create relevant content.
You should invest in content marketing regardless of your business size. The sooner you start to invest in content marketing, the better.
Content marketing serves multiple purposes depending on what your goals are. Content marketing can help increase brand awareness, increase traffic, boost your brand’s reputation and increase sales.
To measure our content marketing results, we use the following metrics:
- Web traffic
- Conversion rate
- Onsite engagement
- Lead quality
- Exposure and Authority
- Social media ROI
- SEO success
You should expect to see results in about six to nine months. However, keep in mind that every business is different, so the results might differ.
There’s no straight answer to this question. When it comes to content marketing, “you pay for what you get.” The more money you spend, the more results you will likely get. However, to save more on content marketing, consider working with a content marketing agency.
We offer a free strategy consultation and free resources to help your business grow. If you don’t have the budget right now, you can opt for those.
You own the content we produce for your business. Once we publish your content, you get all rights to use the content as you wish.
Yes, we do.