I’ve been in the content marketing industry for over 5 years, so I know what Local SEO is – but my grandma doesn’t know what Local SEO is.
Today I’m going to be teaching my grandma all about Local SEO.
If you’re here reading this post, I’m 90% sure you also don’t know much about Local SEO. So why don’t you hang around so I can explain it to you too.
Are you ready? My grandma is ready, so you better not keep her waiting.
What exactly is Local SEO?
Local SEO is the process of optimizing your business’s webpage in a way so that it becomes more visible in local search results.
Let’s say you own a salon in Long Beach, CA – pretty beautiful salon.
Now Tinashe just got into town and she needs a reliable salon in Long Beach. What does she do next? She picks up her phone to search for “salons in Long Beach.”
Now, this is where it gets interesting. Google is going to give her a long list of salons in the area, and yours might not be part.
No, Google doesn’t hate your business. It’s because you’re not optimized for Local SEO.
Now, you see why local SEO is important for your business.
What factors should you consider while optimizing for Local SEO?
There are several factors you should consider while optimizing for Local SEO.
As a search marketer, for any local search query, you may have noticed a listing of the top three services for your keyword along with their website and directions. This is called Map Listing.
Seems too complicated, right? Don’t worry, I’ll explain
For example, when you type in “Best Salons near me”, Google will display you a map listing of the top three salon services in your location.
The image below depicts the Map Listing for “Best Salons in Pennsylvania.”
As a business owner, this is your chance to shine.
Following Local SEO best practices will enable your webpage to appear in the search results of both the organic Google search listing and the Map Listing.
According to the 2020 Local Search Ranking Factors Survey Results, conducted by Moz, the following factors play a crucial role in determining the rankings of your local business.
The following signals impact the placement of a local business in a local pack/finder, which is a fancy way of referring to ‘search results.’
- Google My Business – 33%
- Reviews – 16%
- On-Page Signals – 15%
- Link Signals – 15%
- Behavioral Signals – 8%
- Citations Signals – 7%
- Personalization – 6%
From the above data, it is clear that putting your business on Google My Business is going to favorably affect your Local search results ranking.
Having a good number of reviews on your business’s website is going to boost your search results.
Because consumers trust other consumers who have used your services.
The next factor on the list is On-Page Signals, which refers to your business information such as the location, phone number, directions, name, etc. – factors that essentially make you come across as ‘authentic.’
Link Signals refers to the quality, quantity, and credibility of the websites that you link to your business’s website.
While Social Signals are not mentioned in the 2020 Local Search Ranking Results, having an optimized social media profile linked to your business can definitely help your local SEO rankings.
Behavioral Signals are all about the actions a customer takes on your website, whether that is click-through rate (CTR), or check-ins.
While ranking your business in the Local SEO pack for your chosen keyword, the algorithm takes a good look at your website’s Behavioral Signals, as well.
Citation Signals refers to your business’s listing management and how often you update your credentials such as phone number, address, etc., to make sure it’s functional and valid.
Lastly, you should also focus on Personalization Signals, although these are at the lowest of the spectrum in this Local SEO Guide.
There is a little difference between looking at someone’s personalized experience and invading their privacy. You sure do not want to cross that line.
It is also important that you do not ignore the quality of your Website’s Content. Make sure that you have optimized your website content for the best SEO results.
Local SEO is great for your business especially if you own a business that operates locally.
My grandma already understood the basics of Local SEO, did you? If no, please state in the comment section, and I’ll address it.
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